Have you set up your company’s Google My Business Account? This is a really useful platform that will help you rank locally on Google.
What is Google My Business?
Google my Business sits here on Google:
So, right between the Paid Google Ads (on top), and the organic listings (below). Businesses seem to go grey worrying about ‘constructing the perfect paid ad’ for Google AdWords, or ‘optimizing their SEO’ to rank well on the organic listing. However, a lot of these same businesses neglect their Google My Business listing. If you can set yours up today and optimize it properly, you can get that competitive advantage in your local area.
How To Set Up A Google My Business Account
First, you need a Google Account.
Second, head to www.google.com/business/
Third, click the ‘Start Now’ button.
Fourth, Search your business address on the map. If you can not find your business input all of the relevant details.
Fifth, Agree to send a postcard with a verification number to your business address. Once this postcard arrives at your address you need to head to google.com/verifymybusiness and enter the verification number on your post card.
Sixth, head to www.google.com/business/ and pop in as much information about your business as possible. Upload professional images, add your opening hours, add your telephone number, your address and anything else you can think would use of use to your customers.
How Do You Rank Well on Google My Business?
What businesses will show on the Google My Business rankings depend on 3 main factors:
- Relevance. Google wants to show businesses that match the keyword you have typed in.
- Distance. Google wants to show businesses that are close to you.
- Prominence. Google wants to show reputable, authoritative businesses.
Which of these factors Google decides to prioritize is a little bit random. It could be that a relevant business that is further away from the searcher shows above a nearer business IF the further business has more prominence on the web. Or, it could happen vice versa.
Now, we can’t control how far away your business is from the customer. But, we improve your ‘relevance’ and ‘prominence’ on the internet. This is how we will optimize your Google My Business listing.
How to Optimize Your Google My Business Listing
Here are some tips for optimizing your Google My Business listing so you are in better stead for ranking higher locally:
- Ensure your Business Name, Address and Telephone number is the same consistently EVERYWHERE on the web. No spelling mistakes or any variations. The more your business is mentioned, the more Google will recognize your prominence on the web. However, any variations won’t be counted.
- Before you upload any business images, make sure they are titled with your businesses’ keywords.
- When listing your businesses categories on Google My Business, use categories that your customers refer to you as. Avoid fancy titles or industry jargon. This will help you rank better when a customer searches for you.
- Have a separate page for each category on your website. For example, If one of your categories is ‘carpet cleaning’, have a page on your site just dedicated to ‘carpet cleaning’.
- When writing your introduction on your Google My Business listing, include as many of your relevant keywords as possible. If you’re not sure what your businesses’ keywords are, head to a super useful tool called ‘The Keyword Planner’. Note: you do need a Google AdWords account for this free tool. You can set up a Google adwords account and have none of your ads running, so you’re not paying for it, and continue to use the tool for free. https://adwords.google.co.uk/KeywordPlanner
- Try and get as many Google Reviews as possible
- Reply to every review you receive.
- Try and get as many other websites to link to your website. This improves your prominence on the web. Reach out to other local businesses, local newspapers and networking events. These are good places to get more mentions of your company.
- Make sure your website is super relevant. Are you constantly mentioning what services you offer and in what areas. Could your site be any clearer?
- Add your Business name, address and telephone number to every page on your company’s website.
There you have it! Now you know how to set up your own Google My Business account and you have 10 tips to optimize your listing to rank better locally…. Go ahead and create your own!
If you know other business owners that would benefit from this video, please share it with them. Here’s the link: https://youtu.be/_bZG4g79f5g